Communications and Marketing Manager

The Opportunity

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Our client is a national, member-based organization seeking an experienced Communications & Marketing Manager to lead the development and execution of its communications, marketing, and brand strategy. This role is responsible for strengthening the organization’s national brand, supporting member engagement, developing advocacy and marketing initiatives, and ensuring consistent messaging across a bilingual operating environment.

Reporting to the Director of Operations, the successful candidate will work collaboratively with internal teams, external partners, and a network of regional member organizations to deliver strategic communications that advance organizational priorities and enhance public awareness.

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Key Responsibilities

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Brand Strategy & Communications

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• Develop and maintain brand standards, messaging frameworks, and communication guidelines to ensure a consistent national identity.
• Lead content strategy across digital platforms, publications, and marketing materials to strengthen brand awareness and public trust.
• Analyze audience insights, research, and engagement data to inform communications and campaign strategies.
• Produce high-quality written communications, including executive messaging, member communications, and promotional content.

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Member & Stakeholder Engagement

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• Collaborate with regional member organizations to align communications initiatives with national priorities.
• Serve as the primary communications liaison between the national office and regional partners, ensuring consistency while supporting local implementation.
• Develop shared communication resources, campaign toolkits, templates, and best practices to support member organizations.
• Foster strong working relationships with internal stakeholders and external partners to strengthen collaboration.

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Media Relations & Public Affairs

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• Develop and execute proactive media relations strategies that position the organization as a trusted industry voice.
• Build and maintain relationships with national, regional, and trade media.
• Prepare media materials, including press releases, story pitches, backgrounders, briefing notes, and spokesperson messaging.
• Monitor media coverage and emerging issues while providing strategic communications advice during reputational or policy-related matters.
• Coordinate earned media opportunities with regional partners to maximize visibility and impact.

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Marketing & Campaign Management

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• Plan and execute integrated marketing campaigns across digital, print, broadcast, and other communication channels.
• Manage campaign timelines, budgets, external agencies, and creative development.
• Create adaptable campaign resources that enable regional partners to implement national initiatives effectively.
• Support the promotion of educational, professional development, and member engagement initiatives.
• Ensure all campaigns align with broader organizational goals and brand standards.

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Advocacy Communications

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• Translate complex policy, regulatory, or industry topics into clear and engaging communications for members and public audiences.
• Prepare advocacy materials, briefing documents, backgrounders, and media communications.
• Support communications during active policy discussions or industry developments while maintaining consistent messaging.

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Digital Communications

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• Manage the organization’s social media presence and digital communication channels.
• Develop governance standards, approval processes, and risk management protocols for digital communications.
• Provide guidance and resources to regional partners to support coordinated national campaigns.

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Strategic Planning & Performance

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• Develop annual communications and marketing plans aligned with organizational objectives.
• Measure campaign effectiveness through performance metrics and reporting.
• Monitor industry trends, public sentiment, and emerging issues to inform communication strategies.
• Support leadership committees through meeting preparation, facilitation, documentation, and follow-up activities.

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Qualifications

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• Minimum 5 years of experience in communications, marketing, public affairs, or corporate communications, preferably within a member-based organization, association, non-profit, or regulated industry.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics for diverse audiences.
• Experience working within multi-stakeholder or geographically dispersed organizations.
• Proven experience managing external agencies, vendors, budgets, and integrated marketing campaigns.
• Strong project management skills with experience coordinating bilingual (English/French) communications and translation processes.
• French language proficiency is considered a strong asset. Experience managing bilingual communications is required.

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Key Competencies

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• Excellent relationship-building and stakeholder management skills.
• Strategic thinker with the ability to balance long-term planning and hands-on execution.
• Strong professional judgment and discretion when managing sensitive communications.
• Adaptable, organized, and able to manage multiple priorities across a national environment.
• Collaborative approach with the ability to build consensus across diverse groups.

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Success Measures

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Success in this role will be demonstrated by:

• Strong adoption of national communications resources by regional partners.
• Positive stakeholder feedback regarding the quality and effectiveness of communications.
• Consistent brand representation across all communication channels.
• Increased media engagement and successful execution of public relations initiatives.
• Effective delivery of bilingual communications and marketing projects.
• Achievement of communications and marketing objectives aligned with organizational priorities.

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Work Environment

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• Hybrid work environment with regular in-office collaboration.
• Primarily office-based with extended periods of computer work, virtual meetings, and content development.
• Occasional travel and flexibility to support meetings, events, and organizational priorities.

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Salary Information

Compensation for the successful candidate will be determined by our client and may vary based on several factors, including local market conditions, geographic location, and job-related qualifications such as knowledge, skills, experience, education, and credentials.

‍Expected salary range: $75,000.00 – $95,000.00 annually.

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